WORKING LANGUAGE →
english
CONTRIBUTED WITH →
Identity
Type design
Motion



Summary
Bix, Oxfordshire the village is part of the broader Oxfordshire region, which is known for its historic coffee houses and a strong coffee-drinking culture, especially among students and academics. OFF FOR BIX is established coffee — shop since 1650. They were looking for a specific identity for strong coffee with good and long conversations no matter which language they would speak.
Design
A bold typeface was created to emphasize the presence of the coffee. To highlight the importance of good conversations, we use motion design to reinforce the café’s energy, celebrating the great exchange of conversations among people, regardless of the language they speak.
Resultat
The coffee shop experienced a welcoming environment for locals and visiting academics. The atmosphere encouraged for long and cozy conversations. Due to adaptable graphic identity — typeface and motion assets it was easy to transfer between printed and online materials.


Typeface

Intense coffee —
intense conversations



